Home in Copan Honduras where Drug Kingpins Valle-Valle Brothers were hiding from Authorities
Burson-Marsteller is working to improve the image of drug-infested Honduras, which suffers the world’s No. 1 homicide rate.
A public/private sector coalition reporting to President Juan Orlando Hernandez is paying B-M to develop the “research and diagnostics for the creation of a national image and country brand,” according to the WPP unit’s federal filing.
The program includes a communications audit, study of perception on international agencies and the image they have of Honduras, qualitative and quantitative study, and review of digital insights.
Drug violence in Honduras is on the rise because Mexican cartels are expanding their operations there.
Honduran police on Oct. 4 arrested leaders of the Los Valles drug gang, which was on the Treasury Dept.’s US Office of Foreign Assets Control list of major drug traffickers in Central America.
Drug Lords Miguel Arnulfo Valle Luis Alonso Valle and Jose Inocente Valle captured by Honduras Police
Thousands of Honduran children have fled to the US to escape their dangerous homeland.
Note: Burson-Marsteller is a global public relations and communications firm headquartered in New York City. Burson-Marsteller operates 67 wholly owned offices and 71 affiliate offices in 98 countries in six continents. Founded in 1953
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