According to the authorities, and after investigation, it was found that several brands of coffee had unreasonably increased the price of this agricultural product. Industry and Commerce authorities identified that from the time coffee is roasted, it has been susceptible to price increases before it reaches the consumer. The government, through this agreement, makes it clear that the increases are not justified, and rejects them outright.

Coffee companies argue that the escalating costs of energy, sugar and minimum wage are the main reasons behind these increases.