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The Eco-Challenge is part of the Talent and Innovation Competition of the Americas (TIC Americas) organized by YABT and the OAS since 2006. This is the first time the competition will include a category regarding water conservation.

The Eco-Challenge consists of two challenges and awards:

Eco-Challenge 1: Create a video game that educates about water conservation in an entertaining way. PepsiCo and YABT will develop the winning game, which will be available on the web for free. The winner will get $5,000 in cash and the opportunity for an internship at a video game company.

Eco-Challenge 2: Develop a solution for access to safe water, for example an innovative, cheap and efficient solution to filter clean drinking water in places without access to potable water. The winner of this category will receive $5,000.

“PepsiCo’s commitment to sustainable development and environmental sustainability is at the heart of everything we do. This year, PepsiCo became one of the first global companies that publicly recognizes water as a human right within the framework of the United Nations and the World Health Organization and as a part of this commitment we launched the Eco-Challenge with YABT ” commented Luis Montoya, President of PepsiCo Latin America, during his speech on responsible entrepreneurship to 500 young participants at the launching event.

Meanwhile, PepsiCo takes on the environmental challenge of working within the company to conserve resources. The overall goal is to reduce waste water by 20%, reduce energy use by 20% and decrease fossil fuel consumption by 25% by 2015, in alignment with the Millennium Development Goals.

“YABT is thrilled to collaborate with PepsiCo and other global companies to create initiatives for young entrepreneurs to have the opportunity to challenge the problems concerning the environment,” said Roy Thomasson, CEO of YABT.

“As a partner of the YABT, I have seen firsthand the benefits TIC Americas offers to young entrepreneurs in the hemisphere. In supporting youth entrepreneurship through TIC Americas, a leading global company PepsiCo recognizes the success of the competition, and the invaluable commitment of supporting the entrepreneurial talent that exists in Latin America and the Caribbean, “commented Ambassador Albert Ramdin, Assistant Secretary General of the Organization of American States.

The Eco-Challenge began on November 16 and is open for entries until March 1, 2010.

For more information and registration visit: www.pepsimundo.com