Digicel, the new entrant to the Honduras mobile market, today announced Miguel Garcia, a 19-year telecommunications expert, has been appointed Chief Executive Officer of Digicel Honduras S.A. de C.V. As CEO of Digicel Honduras, Miguel will be responsible for developing Digicel into a significant and competitive player in the mobile telecommunications market.
Digicel’s success in a spectrum auction on Wednesday, Dec. 19th, 2007, will enable the company to operate a mobile network in Honduras, subject to Congress approval.
Miguel Garcia will leverage his vast experience as a leader in the Central American mobile community. His past accomplishments include General Manager positions in BellSouth Nicaragua, and Guatemala as well as a term as Commercial Director of BellSouth Panama and Marketing Director of BCP (BellSouth Sao Paulo). In addition, Garcia has held senior commercial posts with Telefonica Guatemala and El Salvador as well as most recently with GM Wireless Operations Centennial in Puerto Rico.
“Miguel’s proven leadership and experience in the telecommunications industry position him to successfully lead Digicel to become a significant player in Honduras, which promises to be a very exciting and rewarding mobile market,” said Donal O’Shaughnessy, CEO of Digicel’s Central American operations.
Speaking from Tegucigalpa today, newly appointed Digicel Honduras CEO Miguel Garcia added, “We are focused on an effective roll out of innovative services that will give Hondurans the opportunity to choose a service provider that offers added value, superior customer care and wider network coverage. This customer-centric approach has led Digicel to success and increased market share in El Salvador and its Caribbean markets. We also look forward to playing an active role in the vibrant Honduran community and economy.”
Significant investment in Honduras is planned to build a world-class network and operation that is set to stimulate growth in the mobile market by increasing mobile penetration within the next five years from approximately 38% to 75%. Honduras has a total population of close to 7.5 million. Digicel also expects to contribute to the local Honduras economy, employing approximately 300 people directly in its operations and leading to the indirect employment of 7,000 people.
Digicel Central America Holdings Limited is owned by Denis O’Brien, as is Digicel Group Limited and Digicel South Pacific Limited.
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